Opt-In - Getting More Traffic
Once you are publishing your own articles, emails or have your own newsletter, here is a great plan to get more exposure and therefore more opt-in prospects.
Have your material published in somebody else's newsletter.
The more subscribers they have, the better your results.
For example, most newsletters have an editors area, the owner reserves an area for their news and comments.
What the majority of them do not have, is an advice column.
If you can generate such a column, oriented to a specific niche or subject matter, you can subsequently syndicate that content.
Simply get in touch with other publications, and provide them a taste of the content of the column you'll offer weekly, bi-weekly or monthly, however often you and the publishers decide.
Publishers are always looking for material.
Generally, the type of material the majority of them want is what is known as space filler.
If you can deliver, many of them will be very happy to include your material in their publications.
Either sporadic or timetabled.
One caveat, your identify and website must be included, thus giving more viewers access to your website, where then be easily directed to your opt-in form.
There are many publishers and website owners that are well-known and have a variety of specific audiences and subscribers.
Why not make full use of it.
In addition to the basic method just mentioned, there are also techniques you can develop to buildup your opt-in registrations.
The first is to choose a crystal clear and compelling title for your mailings.
Though you may not own a standard newsletter, simply the fact that you keep communicating with your subscribers on a regular basis automatically qualifies your communication as a publication.
So whether you call it a newsletter, ezine or email, provide it a worthy solid title, one that reflects not only the niche you're in, but a title that will also invite the interest of both publishers and possible subscribers.
If you do publish a newsletter, make the previous editions available to your viewers.
If you do not publish a newsletter, give them easy access to the articles or other beneficial material you've recorded in past mailings.
That way, they find out with their own eyes the quality of material they'll be given when they subscribe to your list.
Whatever form of registration marketing you do, make sure it stands out from the crowd.
Remember, there are innumerable other list owners endeavoring to interest identical subscribers.
Anything you can do to make your proposal look more significant than others is an obvious benefit.
Another sound technique is to inspire your present subscribers to forward their email publications to a friend.
For your back issues or articles, or anything posted on your web pages, you should use the standard "tell a friend" or "send this page to a friend" script.
The easier you make it for somebody to put out the word, the quicker you'll be able to increase your customer base.
You'll also want to submit your publication to ezine directories.
But make certain you include an honest and precise description and not some hyped up sales pitch.
There is no advantage to gaining subscribers who aren't really into the type of material that you have to provide.
As with a large amount things that deliver continuing return, it's not the quantity but the quality that actually counts.